Point Loma Cosmetics

Industry: Aesthetics / Injectable Services

The Challenge
Before we started working together, Point Loma Cosmetics was relying on cheap marketing support that posted stock photos daily with short captions and no real strategy. The brand was not clearly represented on social media or the website, and bookings were inconsistent and largely based on luck.

What We Did
Through the Authority package, we repositioned the brand around Jessica’s strengths as an expert injector for busy women who want high-quality, convenient care. We replaced generic content with brand-aligned visuals, built a stronger content strategy, supported monthly shoots, and strengthened visibility through both Instagram and Google Business.

The Result
Bookings increased, reviews grew, and new clients began finding the business through Google Business. Stronger Instagram positioning also helped create collaboration opportunities with local influencers, which brought in more visibility and leads. Most importantly, the brand began to feel polished, personal, and aligned with the experience she wanted clients to have.

Testimonial Angle
A simple monthly system that increased visibility, improved conversions, and made social media feel easy instead of overwhelming.